Bleika slaufan: Pink October
A meaningful Icelandic souvenir: the Cancer Society's annual ribbon pin, sold in shops nationwide.
- The ribbon pin: designed anew each year, and a real keepsake you can take home, not just a donation. The price is set each year and has not been confirmed for 2026, so check at the till.
- Pink Day: Wednesday, October 21. People wear pink in solidarity.
- Where the money goes: patient support, research and education through the Icelandic Cancer Society.
The campaign opens September 30 at Perlan. Details: krabb.is/bleika-slaufan